So Acme added the qualifier "dietetically." The new claim was added to their labels in April '37 - as can be seen on this steinie (left).In August '37 Acme edited the can to read "Dietically Non-Fattening" as show in the ad at right.1950 to 1954 - In 1950 the "Stein Girl" label was dropped in favor of the label (far left) with a simplified modernized font. 1952, the label was changed again with "Acme" reduced in size, emphasizing "Gold Label." But the label changes didn't help with sales. 1936 to 1942 The United Brewers Industrial Foundation (UBIF) was a self-regulating organization for member breweries.
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From the alcohol content of 3.2% shown at the top of the label here, it's apparent that it was in use only from April to December of 1933.
1933 to 1935 - Full strength beer was made legal in December 1933. 1935.1935 to 1936 - The label at right, without the alcohol statement, was in use from August '35 until April 1936, when the "brewed by Cereal Products Refining Corp." was removed from the label (see above), and "Acme Breweries" replaced "California Brewing Assn." 1937 to 1940 - The first major change in the background graphics is made, and the stein girl moved to the left, plus a single, enlarged, lower banner with the word "Beer" was added - dropping the word "Lager." This version also carried the notation: "Non-Fattening" in red, placed between "Acme" and "Beer." They were soon ordered to remove the claim from the label but continued using it in their advertising.
It wasn't until the 21st Amendment was ratified on Dec.
5, 1933, (nullifing the 18th Amendment) that pre-Prohibition strength beer was legal.
Rationing continued awhile after the war, and in 1946 they came out with updated graphics and a new banner for the quart labels by replacing the word "Victory" with "Party" - see label below.